Is there a right time to sell?

Real estate agents have long debated and even advocated that there is a “right” season to sell property.

Some argue that summer time is simply too busy while others will suggest that homes don’t look their best in winter, or even that buyers are distracted by the football season. While many agents advise potential sellers to defer selling until the Spring – typically the peak property sales period – it’s important to realise that there will always be buyers ready to act.

Sure, seasons may influence those who are just window shopping at a property with no serious intention of buying, but there are always people out there who need to buy a new home regardless of the season. Not everyone can wait until Spring! It’s these people we need to focus on.

Selling a home is not about the weather, it is about the craft – creating a marketing campaign that engages buyers regardless of the season.  It’s all about going into sell a home with the right strategy, the right focus and the right attitude – attributes that a PPG agent always brings to the table. If someone believes it’s not the right season to sell then things are automatically off to a weak start.

Property sales data for the past few months in Melbourne shows both a steady supply of homes and apartments hitting the market matched with a steady clearance rate. Median values have also remained fairly stable indicating that there is no mythical “drop off” point in the market where things stop altogether, just because of the time of year.

Regardless of whether there is an ‘ideal season’ to sell or not, there will always be people ready to buy property and agents just need to connect with them for their sellers and get the job done.


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